We (Theory) rebuilt the company's website for the 7-Eleven Hawaii brand refresh. The client wanted a new interface with updated elements, assets, and components matching the new look and feel.
Kevin Geiger (Founder and CEO of Savvy360)
Ryan J Brant (Vice President of Creative at Anivive/Unreal)
Chris Beringer (Lead Designer/Photographer)
Ryan J Brant (Vice President of Creative at Anivive/Unreal)
Chris Beringer (Lead Designer/Photographer)
Our discovery phase was comprehensive and consisted of user research/data, in-store surveys, in-depth User personas and journeys) to help educate the design and strategy of a new website architecture. This unique content management system setup could handle their product catalog, new items features, promotions, and constant updates.
Wireframing, designing, and prototyping took many iterations and changed tremendously from conception to production, testing, release, and post-release testing, as we wanted to build a cohesive and stable platform.
Adobe XD • WordPress • Atom • Adobe Illustrator • Adobe Photoshop