ProService Hawaii was the largest and most experienced HR provider in Hawaii. They approached Blackletter Group for a significant brand refresh. Thus, Kara Fujita Jovic (Brand Strategist, Creative Director, and Brand Marketing Manager), Dena Tomlinson (Writer, Content Strategist, and Communications Specialist), and I revamped its brand identity, including the logo, color palette, and web interfaces for both desktop and iPad.




Adobe Illustrator • Photoshop • Indesign • XD