Brian Sibley (Sibley Communications LLC) connected me with his brother Whit, who is based in Colorado and the owner of Friday Works. Working with both brothers was great. Not only did Whit know what he wanted regarding visual direction, but Brian communicated his brother's vision clearly while both kept an open mind and had high expectations.
Their main concern was to align the company logo with their values, services, and current clientele as an art, shipping, and installation company. They desired a fresh visual identity that would attract new potential customers. One crucial project specificity was making the logo usable as a stencil for crates and other applications.
Adobe Illustrator • InDesign • Photoshop